Four top UX tips to help you maximise your website’s success

Don’t let a naff landing page ruin your campaign – instead, just take a few minutes to check you’ve covered all of our top tips.

Make your buttons clear as crystal

There’s nothing worse than a pop-up with no clear way to close it, or a form with overly quirky button text – this ain’t MySpace after all. Instead, make sure your buttons give clear and simple instructions. If you’re asking a question, the options should be ‘yes’ or ‘no’, and if you’re asking someone to submit a form, make it easy with a ‘submit’ or ‘send’ button.

Don’t ask for someone’s life story

If you’re asking someone to sign up to your newsletter, or giving them the chance to download a whitepaper, chances are you don’t need to know what their salary range is, how many people are in their team, and what their dog’s name is. (Though seriously, please tell us all about your pets if you work with us.)

Keep it simple and only ask for the information you really need – usually their name, email address and company. The less information someone needs to give, the more likely it is that they’ll fill out the form.

A bit of reassurance goes a long way

When someone’s sent a form to you, they probably want to know that it’s worked, so give helpful feedback when people take actions on the website. For example, if someone’s filling out a form to request support, add a message that tells them how long it will be until they get a response – either on screen or by email. Email confirmations are helpful for you, too, as they’re more likely to ensure someone’s put in the right info. No Hotmail.con or gmali.com over here, please.

Don’t reinvent the wheel

There’s a reason that the play button is exactly the same between your TV remote, your Spotify app and the DVD menu – everyone knows what it means. So, when it comes to signposting things like search bars or a log in on your website, try and avoid being overly different and instead, use simple iconography that visitors are likely to recognise.

There’s nothing to say you can’t add a bit of personality through the style of icon you choose, but it should be recognisable and easy to spot. And don’t do a DPD and change the icons on your app for every special occasion, it’s just unnecessary.

Not sure if your website’s user experience is as good as it could be? Come tell us all about it – we’ll give it to you straight and tell you if some work needs to be done, but we’ll be very nice about it. Just fill out our contact form and we’ll be in touch within 1-2 business days .. see, we follow our own advice!