Insight

Robyn Hardman 11.06.25 3min Read

How to choose the right CMS for your website

Two people discussing a wireframe document

Spoiler alert: we’re not here for off-the-shelf anything. And we believe you can do truly great things with platforms like WordPress, Craft or even Framer. But here’s why a bespoke build, no matter what CMS you use, wins every time.

WordPress is only slow if you make it slow

WordPress gets a bad rap. And yes, it powers some truly tragic websites. But that’s down to bloated themes, lazy plugins, and page builders that treat code like a suggestion. After all, there’s a reason it powers around 43% of all websites worldwide.

When we build with WordPress, it’s bespoke. One line of code at a time. No templates. No mess. Just a lean, lightning-fast build tailored to your brand and built to last.

Things like Webflow are shiny, but they have a ceiling

Drag and drop builders like Webflow look great on the surface. Drag. Drop. Publish. Boom. But once you try to do anything complex – custom logic, deep integrations, flexible content structures – they tend to wobble.

Builders like Webflow and Framer are great choices for simple, design-focused, static sites. Think campaign sites or landing pages. But if your business is scaling, evolving, or just a bit more demanding? You’ll outgrow it much faster than you think.

Bespoke builds = total control

This is where things get good. Bespoke means you’re not fighting a theme or hacking your way around limitations. You get what you need, and nothing you don’t.

Want a lightning-fast load time? Done. A CMS that doesn’t make your content team cry? Easy peasy lemon squeezy. A design system that actually matches your brand instead of “that’s almost like it”? Absolutely.

Templates are cheap – but they’ll cost you in the end

You saved money on that £49 theme. And now your site is crawling, your SEO’s tanking, and you need a developer every time you want to move a button. Congrats.

Templates look tempting, but you pay in performance, credibility, and flexibility. It’s like putting your brand in a borrowed suit – it’ll never quite fit right. (And please, if you’re using Divi, consider sorting out a new website as fast as you can. You’ll thank us later.)

The bottom line

Your preferred CMS isn’t just “tech” – it’s the engine under the hood. It’s the backbone that keeps your site standing tall. Want your site to run fast, scale easily, and feel like you? Build it properly from the start. Go bespoke or go home.

Want a site that actually works five years from now?

We build custom WordPress sites from the ground up. No crap builders. No stuff you don’t actually need. Just fast, flexible, beautiful websites built to go the distance. Find out more about our brilliant web design, or get in touch to see how we can help you.