Keeping it mobile-friendly – why your strategy should always be mobile-first

We shouldn’t have to tell you that you need to be thinking mobile-first when you’re putting together a website, or running a digital campaign, but you wouldn’t believe the amount of people out there who aren’t doing it right.

So with that in mind, here are three things to consider if you’re launching a digital marketing campaign.

Ditch the landing page woes

It’s easy to fall into a trap of creating an amazing looking landing page on your desktop, only for it to fail miserably when you get to mobile. If you know that most people will be accessing the page via mobile, then make sure you’re testing any changes there first. While you won’t be able to account for every make and model, you can still get a good idea by using a tool like BrowserStack.

Google are (incorrectly) assuming everyone’s doing it right, so they got rid of their mobile-friendly test tool as of December 2023. Boooo.

 Get graphics working harder

Do you use sizing guides when creating your social media ads? Don’t you dare create one size and be done with it – you’ll need to develop creatives for each placement. So, if you’re on Facebook and are opting to share your ad in Stories as well, you’ll need to make sure you have a vertical version of your ad.

The more your ad conforms with your chosen network’s specifications, the more likely it is to be shown. So if you want to maximise visibility, spend the time on getting your creative right. Imagine you’re on a dating app and you’re saying the same thing to everyone you match with – you’re not going to get anywhere near as many responses than if you tailor it to suit each person.

Of course, there are cheeky ways of getting this done with AI – generative fills, for example, can help you stretch your creative into the right shape without it looking wonky if you’re in a pinch or want to quickly test something. But it’s always worth the time and effort to make sure it’s done correctly.

Optimise, optimise, optimise

Do you know how quickly your landing page loads? If it takes ages for people to see what’s going on, they’re going to jump off straight away. While that sentiment is true on any platform, mobile users are particularly impatient – like me, whenever I’m using the internet at my mum’s house. If your page isn’t working quick enough, hop to it and figure out why.

Make sure the content you want people to see is up front, too – we’re all used to a bit of scrolling, but if you want to capture your audience’s attention straight away, put the important items, like lead generation forms and key information, at the beginning before users give up and head elsewhere.

Of course, if you’re too busy to crack on with all this, throw it our way instead. We love making digital campaigns work harder for the money. Head to our work page to see how we’ve done it for other companies like yours, or just fill out the contact form if you want to chat to us now.