Mighty presents The Makers’ County

We’re very proud of the film, and how it all came together. However, the interesting bit isn’t actually the film itself. It’s the positioning behind it.

When we worked with Wiltshire Council on creating the Marque, we uncovered something simple but powerful. Wiltshire isn’t just a place that produces things – it’s a place that makes things.

So, we’ve repositioned the county as The Makers’ County, which you can read more about in our case study.

That single idea now shapes how they talk about the scheme, how members rally behind it, and how local residents understand its aims. The brand film is simply the expression of that clarity – a tribute to the graft and pride behind the badge.

We think there’s a useful lesson in this for everyone’s brand and marketing. When you’re clear on what you stand for, content becomes easier. Your campaigns become sharper, hit harder, and your messaging stops feeling forced.

So if you’re ever wrestling with how to articulate what really makes your business different, then it might be worth getting a fresh set of eyes (hint hint) to look at what your organisation really stands for.