A taste of Americana

The plan we made

First things first, the brand itself needed a touch of refinement. We worked with founders Emma and Andy to dig deep into that world of Americana and 50s diners, finding out exactly what inspired them and what the Randy’s world was all about. We then gave the brand a refined word marque, capturing everything about Randy’s that worked and elevating it.
 
With this ready to go, we now had the perfect platform on which to build our packaging designs.

The story we told

The sauce bottles needed to be easily recognisable, the sort of thing you’d spot on the shelves immediately. The initial range of four – Korean, Buffalo, Nashville Hot and Kansas BBQ – all needed to stand out on their own, so we gave them their own fresh colour scheme, complemented by a retro background.
 
After the initial success of the Wing Bar sauces, Emma and Andy teamed up with musician Miles Kane to launch a special edition crispy buffalo sauce. With a personal message from Miles and his signature portrait, we gave the artwork a unique spin so it would complement the existing collection while bringing Miles’ sense of showmanship to the fore.

The Mighty change

The sauces were a huge hit, with the Korean sauce winning a Great Taste award – Miles Kane even appeared on Sunday Brunch to show his signature sauce off to the nation.
 
Following investment, and with a view to getting listed in supermarkets, Emma and Andy approached us to bring their popular mayo range to life. We developed jars that would leap off the shelf when compared to other understated ranges, diving back into that 50s diner world – there was a lot of Springsteen on the office radio that week!