BRANDING THAT BUILDS BETTER BUSINESSES.
Your brand isn’t just a logo. It’s how you show up and stick in people’s heads.
Brand is business.
We build brands people care about. And remember. We help you define what you stand for, why it matters, and how to make it land. Whether you’re starting from scratch or levelling up, we build brands that are sharp, expressive, and built to move.
Brand strategy
Strategy first, everything else second. Because if you get the thinking right, you get the brand right. We’re guided by our Moments of Change and Delve – a process that identifies barriers to success then introduces interventions to overcome them. It de-risks change and gets the right people in your corner.
Positioning / Brand architecture / Vision / Mission
Visual identity
Every element of your visual identity – the logo, the typography, the imagery, the colours – needs to reinforce the wider story. This isn’t about creating something pretty, it’s about using design to gain the desired emotional response. It’s about finding that sweet spot: where the familiar feels new and the new feels familiar.
Logo design / Typography / Iconography / Image style
Naming
Naming is a tough gig. But get it right and you have lightning in a bottle. We’ve helped to christen all sorts: from baking ingredients to next-gen tech. And we get something special with a mix of proven process and, frankly, some pretty abstract thinking. It’s all backed with legal checks to ensure no sharks in suits come after you.
Product naming / Company naming
Verbal identity
Your visual identity is what your brand wears. Your verbal identity is what comes out of its mouth. We find your authentic voice so you can tell inspiring stories consistently across any medium. Once it’s dialled in, we deliver guidelines that explain how to recreate it. That way you don’t have to keep coming back to us (much to our finance officer’s chagrin).
Tone of voice / Key messaging / Straplines
Who we do it for
We work with teams across sectors that really want to harness change – whether they’re challenger brands looking to disrupt or established brands ready to evolve. From automotive to funerals, building products to tech, accountants to food and drink producers, we’ve done the lot. If brand plays a role in how you grow, we’ll help it punch harder, speak clearer, and move faster.
What you get when you work with us
Work with Mighty and you get a team that isn’t afraid to get stuck in. No layers, no fluff – just smart strategy and bold creative that works in the real world, leaving you with a brand you can actually use at the end of it.
