A climate of change

A bright new brand future for the world's leading carbon capture research organisation

  • Brand strategy
  • Verbal identity
  • Visual identity
A hydro-electric dam

Blue sky thinking

The client: IEAGHG

We all know the planet’s undergoing a climate emergency. IEAGHG have been working for years to try and solve that. They’re one of the world’s forefront organisations dealing with carbon capture research, helping to advance technology that will remove carbon dioxide from the atmosphere.

The Moment of Change: Changing the world

When IEAGHG approached us, they had a brand that was firmly stuck in the 90s – a clipart globe that just wasn’t representing the cutting-edge research and work that they were doing. They needed something a lot sleeker and a lot more grown-up that would demonstrate their commitment to changing the world.

A billboard advert for IEAGHG that says Blue sky thinking, designed by Mighty brand advertising agency
A brand graphic for IEAGHG with a power worker and the text "Capturing the world's thinking around carbon emissions" - part of a rebrand project by Mighty, brand specialists
A billboard design for IEAGHG, designed as part of a brand development project. It displays a wind turbine with the phrase "Net Zero Chances Left". Designed by Mighty, brand agency
A poster for IEAGHG that reads 'Clear thinking on carbon culture' - designed by Mighty, brand change agency A poster for IEAGHG that says The stakes are rising, designed by Mighty brand agency

The plan we made

We got the organisation together under one roof to talk about what they’re trying to achieve and the story they’re trying to tell. What struck us the most was that if they did their job properly, they wouldn’t be needed any more. That’s a pretty bold mission statement.

Despite their insistence on being merely a small team, we wanted them to be even more proud of the work they’re doing and feel confident enough to position themselves as the leaders they are. That meant a brave and bold platform on which to build on.

A graphic with the slogan "Driving a climate of change" as part of a brand project for IEAGHG by Mighty A website mockup for IEAGHG as part of a rebrand project by Mighty, digital agency

The story we told

We developed something clean and modern for IEAGHG’s new brand, using simple line work to represent clear skies and the layers of earth where carbon capture comes into play. For the colours, we brought in softer, more contemporary swathes of greens, blues and yellows, and stepped away from the dreaded Impact font with a more inviting sans-serif.
 
Messaging was what was going to bring the IEAGHG brand to life, so we honed in on that with taglines that would make people stop and stare, and hopefully think a bit more about their own carbon impact. We presented the new brand to climate scientists across the world, and they loved it (we knew they would).

A brand advert for IEAGHG, featuring the text "Thinking that is more than just hot air" and an image of a carbon capture facility. Designed by Mighty, brand agency.
A brand concept graphic for IEAGHG, the carbon capture research company, displayed on a laptop. It includes the text "Powered by many". Designed by Mighty, brand agency
A trio of posters with straplines for IEAGHG as part of a rebrand project - developed by Mighty, brand agency
A cover for IEAGHG's annual review document, designed by Mighty brand agency A hanging banner for IEAGHG, designed as part of a brand strategy project by Mighty, brand agency

The Mighty change

Since we created the new IEAGHG brand, they’ve developed a brand-new website, too, using our bold proposition and much clearer copy to really get across what they do. The next step is to look at IEAGHG’s biennial conference and make sure it’s delivering the same impact and inspiring new generations of brand-savvy researchers.

A billboard with several slogans around carbon capture for IEAGHG's rebrand, designed by Mighty - brand agency
Social media graphics with taglines relating to climate change for IEAGHG by Mighty, brand and comms agency
A lanyard for IEAGHG designed as part of a rebrand project by Mighty, brand agency A flag with the new IEAGHG logo, developed by Mighty - rebrand experts
A billboard advert showing wind turbines and the text "The dawn of a brighter world" for IEAGHG as part of a brand project by Mighty, brand agency
A social media graphic for IEAGHG that shows the Earth from space and the text "We are only warming up" - part of a brand project by Mighty, digital brand agency A poster in a train station with the strapline "Clarity, not smoke and mirrors" as part of a rebrand campaign for IEAGHG. Designed by Mighty, brand agency