Cloud-based confidence

Turning a run-of-the-mill accountancy firm into the next big thing in digital accounting

  • Brand strategy
  • Naming
  • Visual identity
  • Web development
A man and woman catch up in a business meeting with the Nephos logo in the background

Driving growth for smarter businesses

The client: Nephos

Think about it – how many accountancy firms in your town are there, and how many of them are named after their founders? We can guarantee you, it’s a lot. And it’s boring. When DS Accountancy came to us and told us they wanted to do something a bit different, our curiosity was piqued.

A series of posters designed for Nephos, digital accountancy firm, as part of a rebrand by Mighty, brand agency
A collection of shapes designed for Nephos as part of a brand strategy project by Mighty, brand agency An illustration of a man looking through a microscope and a graph for Nephos by Mighty, brand agency

This is the kind of brief we’re all about – taking the everyday and making it into something truly special.

The Mighty stamp
RobynDigital Lead
An animated brand concept for Nephos with the text "Forecasting Success". Designed by Mighty, brand agency
A billboard advert for Nephos with the text "Driving growth for smarter businesses" - designed by Mighty, brand agency
Instagram posts for Nephos designed by Mighty, brand communications agency
Website design for Nephos by Mighty, digital agency Animated illustrations created for Nephos by Mighty, brand agency

The Moment of Change: Changing the game

It turns out that DS Accountancy were a bit clever when it came to digital accountancy, and on the cusp of the government introducing the Making Tax Digital rules, they wanted to take advantage of the situation.
 
However, they knew they were never going to make a splash in the market and lead the charge on digital accountancy if they were the same old dull number-crunchers people expected.

A photo of five office workers looking at a laptop in a meeting Nephos brand stickers designed by Mighty, brand agency

The plan we made

That’s where a name change and a whole new brand came into play. We looked high and low for inspiration that would sum up founder Joe David’s mission statement without dating, and we found it in Nephos – an ancient Greek term for ‘cloud’.
 
Did you know that a nephologist is someone who studies patterns in clouds and forecasts the weather? Well, that’s what Nephos do, too – using cloud software, they analyse their clients’ figures to predict what’s coming up.

A magazine advert designed for Nephos, an accountancy brand. It features a woman looking at her phone and the text "Instant insight, infinite possibilities. Your business works in real time, so insights into your money should as well."
A t-shirt design for Nephos by Mighty, brand agency A Nephos branded tote bag designed by Mighty, brand agency

The story we told

Once the name was all confirmed, we had to make sure we came up with a brand that really sold the Nephos story. It had to be contemporary and tech-focused, something that wouldn’t look out of place on the Xero marketplace. We developed an icon based on a weathervane, always pointing forward. Then, to accompany it, we created bespoke icons and illustrations so Nephos didn’t have to rely on naff stock images.
 
We brought the brand to life on a new website, complete with a decisive tone of voice and stylish design that hit the mark on mobile. We then rolled it out across a variety of touchpoints, from the basics like business cards and letterheads, to more exciting stuff like t-shirt designs and office signage.

An advert for Nephos, digital accountancy firm - designed by Mighty, brand agency A young woman unboxes paperwork with the Nephos brand in the background

The Mighty change

Since rebranding to Nephos, the firm has been flying to new heights – literally, with an office in a Dubai skyscraper. With new-found confidence, they’ve got departments for personal wealth management, mortgages, corporate finance, and cryptocurrency (which we helped develop the brand for). Joe is regularly invited to speak at conferences around the world, and the number of staff has quadrupled since we first met. It’s amazing what a name can do.

An advert for Nephos, an accountancy brand. It contains the text "Tomorrow. Not yesterday. You're focused on the future. Why is your accountant focused on the past?" and features a man on a laptop.
A brand poster for Nephos accountancy firm by Mighty, a brand agency – containing the text No guess work, just growth An advertising poster for Nephos by Mighty, brand agency
All Projects

more of the good stuff

Brand graphic for Lister Shearing with the tagline

Shear brilliance

Lister Shearing
A photo of The Metals Company's Hidden Gem

Changing the way the world mines metals

The Metals Company

Ready for your moment of might?

We like a challenge. Tell us what you want to change and we'll be in touch.