Changing the way the world mines metals

A nodule problem for our growing battery needs

  • Brand support
  • Digital design
  • One-off campaigns
A photo of The Metals Company's Hidden Gem

The future is metallic

The client: The Metals Company

The Metals Company extracts minerals from nodules found at the bottom of the ocean. That’s the simple bit. The complicated part is talking about it – explaining how this process and TMC’s vision of a zero-carbon, circular economy is about to change the way the world mines metals.

An underwater render of the different equipment The Metals Company uses for deep sea mining. Designed by Mighty, brand agency
A complex infographic for The Metals Company that shows a cross-section of deep-sea mining and biomass distribution by depth
A graph designed for The Metals Company, showing where cobalt can be found. Designed by Mighty, brand communications agency. A variety of The Metals Company graphics for social media designed by Mighty, digital agency

The Moment of Change: Changing the world

As it stands, there’s a lot of mixed messaging out there about deep sea mining. It’s a relatively new field and there’s a lot of research still to be done. In the depths of the Clarion-Clipperton Zone, The Metals Company are doing just that.
 
They’re out there doing the hard graft to understand the impact that deep sea mining could have on the ocean and the impact on local communities, and the benefit it can have on the world’s metals economy.

A banner for The Metals Company that describes the elements in a nodule on the seafloor - Nickel, Cobalt, Copper and Manganese. Designed by Mighty, brand communications agency
A depth perspective graphic that shows how deep The Metals Company's deep sea vessel goes. Designed by Mighty, brand communications agency. Social media graphics for The Metals Company, including photos, maps and graphs. Designed by Mighty, digital brand agency

The plan we made

With anything scientific, there’s a lot of data. And graphs. And charts. And most of it is impenetrable to the man on the street. So TMC needed to set the story straight in a way that anyone could get.
 
It was time for us to roll up our sleeves and do what we do best: taking complex information and making it easy to understand.

Social media graphics that explain more about The Metals Company's process. Designed by Mighty, digital design agency
Brand strapline poster for The Metals Company, featuring the text 'The Future is Metallic' over the top of a deep sea mining vessel. Designed by Mighty, brand agency A tablet showing the homepage of The Metals Company website, designed by Mighty digital agency

The story we told

Whenever a brief comes in, we get stuck in to understand who the audience is and what the key message is – often chatting to expert scientists on the other side of the world to get a crash course in marine science. From there, impactful infographics, social media graphics and animation do the heavy lifting to break down the facts.
 
A clean, modern style is central to this, and we’re careful to keep everything stripped back so the facts shine through.

Illustration that explains how The Metals Company's sediment plume affects the seafloor. Designed by Mighty, brand agency

The Mighty change

We’re continuing to work with The Metals Company on a variety of projects to bring their mission statement to life. From local scholarships to global research reports, our graphics make sure that they make the right statement time and time again. 

A diagram of resources found in seafloor nodules for The Metals Company. Designed by Mighty, brand design agency
An infographic that details the process The Metals Company uses to collect nodules from the seafloor. Designed by Mighty, brand communications agency A graphic that shows the process of transferring nodules from a vessel at sea to a smaller transport vessel. Designed by Mighty, brand design agency