It’s all in hand

The Moment of Change: Changing the game

Fanfare please: here comes Pokkit, a WhatsApp-based digital companion that replies with helpful IT and cyber security advice, whenever and wherever you need it. Powered by AI and trained on the latest cybersecurity guidelines, Pokkit aims to put affordable IT and cyber security support back in the hands of the people.

This idea from SIDEKICK Venture Studio has the power to be a real gamechanger for sole traders and small businesses with no in-house IT team, but also for bigger businesses that need extra front-line support.

When SIDEKICK came to us, all they had was the tech – it needed a name, a brand, a positioning and a website to launch. And, we had to get it from 0 to 1 in less than 100 days.

The tone of voice and messaging had to match. Pokkit needed to be friendly, but not overly familiar – after all, you want people to trust it, so it has to keep some level of authority. Our tone of voice became approachable and kind, and of course, completely jargon-free. This was then fed into the Pokkit system using a markdown file to make sure it spread through all levels of the product, so when someone messaged Pokkit, they’d instantly feel at ease.

Getting the brand to market

Pokkit couldn’t look like a boring ticketing system, either – it had to be unique. Our logo incorporates two speech bubbles, like the WhatsApp interface, to show the conversation unfolding, all paired with a playful font. We went with nice, bright colours like purples, yellows and peaches to make it stand further apart from other IT startups.

We also made a bunch of sticker shapes that could be applied to collateral or used on a website – reminiscent of the ‘fun’ days of tech in the 90s when every Microsoft computer came with 3D Pinball and iMacs used to be colourful.

Speaking of a website, we wanted something that would be easy for people to scroll through and understand exactly what Pokkit does, how much it costs, and who it’s for. As it’s a simple brochure site, we used WordPress for this one and built in plenty of fun animations to bring the Pokkit platform to life.

The website has landing pages for each type of customer it’s trying to reach – SMEs and sole traders, IT managers, and MSPs – and helpful explanations of the features. We also built in plenty of big call-to-action buttons, so people can click and try a trial version of Pokkit either on their laptop or on their phone.

We wrote the whole site and developed a range of sales collateral, keeping everything consistent across multiple touchpoints and giving the Pokkit team enough assets to take to market.

The Mighty change

Pokkit has already picked up a reseller from the Netherlands and interest from businesses around the county, with trials set to go underway at key locations in Gloucestershire. We’ve tested the system pretty extensively here at Mighty, too – it’s been genuinely helpful following a flurry of AppSheet-generated scams that look increasingly real.