Why you need a marketing agency – pronto

That’s where a marketing agency (like us, hello!) comes in. We give your team the support they need to make sure they keep smashing it.

If you’re on the fence about hiring a marketing agency, keep reading – we’ve named a few scenarios where having an agency in your back pocket might save you a lot of hassle.

A fresh pair of eyes

When your team’s been working on your brand day in, day out, it can sometimes be difficult to spot any issues or move things further along. An agency can bring a fresh perspective, spotting the gaps in your thinking and bringing their expertise from different industries along to help you try something new.

Agencies bring a lot of specialist skills with them, which can be really handy for small marketing teams – if there’s only a handful of you, it’s unlikely you’ve got a designer, a web developer and a digital marketing expert on hand, for example. And if you hire an agency, rather than a freelancer, you can often get access to all that expertise in one go, rather than having to piece together a support network.

Avoiding staff burnout

Got a lot on? Don’t overburden your team – outsource to a marketing agency instead. We’re used to dropping in on projects or taking tricky, time-consuming tasks off your hands. While agencies often prefer to work in partnership with companies, helping them shape their strategies from the start, we can also just help out when you need us to, making sure your team can get the results you need.

Steering clear of tunnel vision

Your marketing plan shouldn’t be the same every year. Yeah, you’ve always got key holidays or dates you need to work around in your industry, but that doesn’t mean you should be doing the same thing ad nauseum. It makes you predictable, and if there’s one thing we know, it’s that your customers are going to have their eyes on something bigger, brighter and more exciting.

Having an agency on board means you can experiment, get new ideas and even do something different on those key dates, too. Plus, working with an external agency can help spark ideas amongst your in-house team, giving you the best of both worlds.

A complement, not a replacement

Having an internal team means you’ve got people who can get things moving. Your in-house marketeers are the backbone of your marketing strategy – they know the brand inside out, they’ve been working with your audience for years, and they get all the necessary stuff done. But when they need help, or if there’s something a little out of their depth, that’s where an agency comes in.

We like to think of ourselves as a partner where we can – we work with your team to get the best results for your business. And that input doesn’t happen withoutyour in-house team. If this were a sandwich, the in-house team would be the ham, and we’d be the cheese. We just go together like that.

The bottom line

Adding a marketing agency like us into the mix can help your business achieve even better results, but only when we’re working in tandem with your in-house marketeers. After all, a rising tide lifts all ships.

So if you do need some external support, then let’s talk. We’ve worked with lots of our clients – including Moog, Gloucestershire County Council and The Metals Company – for years, helping them when they need it most. Just drop us an email or give us a call to get started.