Better brand names start here, Oxford

Got a brand-new idea but can’t quite put a name on it? All of your brand names sounding just a bit naff? Don’t worry – we’re here to help. We’re Mighty, and we specialise in brand naming and product naming for startups and established brands.

A man selecting wine from a shelf with the Cotswold Cloche logo overlaid - designed by Mighty, brand agency

Name it like you mean it, Oxford

After a brand name agency near Oxford that isn’t just hammering ChatGPT? You’re in the right place.
 
Naming is a tough gig. But get it right and you have lightning in a bottle. We’ve helped to christen all sorts: from baking ingredients to next-gen tech. And we get something special with a mix of proven process and, frankly, some pretty abstract thinking. It’s all backed with checks to ensure no sharks in suits come after you, and we’ll make sure it works in every market, too.

Brands that love us

Names that pack a punch

Pokkit website design on a mobile phone. Designed by Mighty, brand agency Cheltenham

Brand naming

Startup, reposition, new division – there are plenty of reasons why your brand might need a new name. And you want something that’ll make you stand out for all the right reasons. That’s why we develop names that tell your story succinctly and effectively. Oh, and they sound and look great, too.

  • New brand names
  • Rebranding
  • Child brands
  • Mergers and acquisitions

Product Naming

Naming a new product is equally tricky. So we look at all the markets you want to sell in and, through our carefully crafted naming process, come up with names that’ll get your product flying off the shelves. From stir-fry noodles to venture studio processes, we’ve cracked the secret to naming success.

  • FMCG products
  • Tech products
  • Brand processes
  • Service lines
Lightbox design for Halceon by Mighty, brand agency London

Why they call us Mighty

Our brand name agency experts have been in the business for over 20 years, working with big names and challenger brands alike. We make a real difference to our clients, fixing the mess other agencies leave behind and giving you measurable impact. Everything we do is built around change and how to use it to maximum effect.
 
We also do plenty more than just brand names. We’re specialists in brand strategy – after all, your brand isn’t just a logo. It’s how you show up and stick in people’s heads. We’ve got a growing reputation as an Oxford brand agency because we make sure startups and established businesses get a brand that helps them tell their story effectively.

Quantumfy business cards designed by Mighty - design agency Cheltenham

Moments of change

Strip away the blather, and there are just three reasons why a business needs or wants to change. We call them Moments of Change. And we use them as our kick-off point. We use behavioural change theory to work out what the oppositions are to getting started and flip them on their head, getting you moving, grooving and making money.

An old school boxing bell illustration with the text"Ring my bell" at the top and"Moments of change" on the bell

What they say

I have worked with the team at Mighty for the best part of 10 years and they have always been a pleasure to deal with. Innovative, creative and contemporary – highly recommended!
You’ve been an epic partner to Halceon! Working with you has been such a dream, and we’re so proud that we could build this together.
I highly recommend James and the team at Mighty. Their work on designing the Wiltshire Marque brand has been exceptional. They guided us through the whole process, listening to our ideas and aspirations, and bringing to bear their knowledge and expertise. They made the journey fun and inclusive and the end result surpassed our highest expectations. We really enjoy working with the team as they are professional, creative, knowledgeable and collaborative.
Mighty has been a great asset to us at Moog Industrial, helping us develop our social media channels, Google Ads and bringing life to our website. Mighty enables us to explore new ways to reach out to our customers, which is pretty challenging in a technical B2B environment. We see this as a highly collaborative relationship and I've been very appreciative of James and Robyn's support over the years.

FAQs

Where in Oxford are you?

We’re based at Grassroots on 46 Woodstock Road, OX2 6HT and we’d love to grab a coffee with you – just let us know when you’re about.

What kind of companies/startups do you work with?

We work with Oxford companies making a difference in a wide range of industries, but predominately, we focus on tech, national resilience, cyber security, advanced engineering and manufacturing, and other critical sectors.
 
When it comes to Oxford-based startups, we specialise in helping venture-funded startups who are ready to level up to the next stage.

What type of projects do you take on?

We love projects with a bit of meat on the bones. We’re looking for Oxford companies with complicated brand propositions who want to define themselves better. Businesses that want to change the world but don’t quite know how to do it. Organisations that are missing a strategic approach to their marketing. Brands that need some TLC … or a complete overhaul.
 
Simply put, we like a challenge. Bring it on.

How soon can you start a project?

It depends on what else we’ve got on the books, but we normally get started within two weeks of everything being signed off. When you first accept our proposal, we’ll send you a few bits:
 
Letter of agreement
Terms and conditions
New client form
Initial invoice for kick-off
 
Then we need to make sure we’re all on the same page, so we’ll hold an internal kick-off meeting with the right team, get planning, and arrange a scoping meeting with you as needed.

How long does a naming project take?

Naming projects typically take between two to three weeks, depending on what we’re naming and how many things need a new name. If you’ve got a few different products or need to go through rounds of approval in different markets, then allow a little more time.  
 
However, we can take you through our sprint process if you really, really need it fast – just ask us for more info.

Ready to start your story?

Got a project for us? Fill in the blanks and we’ll take it from there.

Let’s make it happen